Another look at the new Starbucks dress code.
At the end of July, Starbucks announced major changes to their barista dress code. Up until the July 25th dress code change, store baristas had to wear shirts with a collar and were limited to black, white, and under some circumstances khaki. Now you might be seeing patterns, plaids, navy blue, brown, gray, denim, beanies, and more at Starbucks.
It hasn't even been a month yet with the new Starbucks dress code, but I wondered what you're seeing inside stores. A few partners emailed me photos and I took a few photos of my neighborhood baristas when visiting Starbucks.
You're still seeing lots of solids:
Stripes are popping up in stores!
The conversations about the new dress code have been really interesting to me. Even things that I thought wouldn't spark a lot of conversation ended up with lots of comments. Over the past few weeks, I've posted some of these photos of Facebook and the conversations flowed.
Look at this photo of Zack wearing a "Henley" style shirt:
When I took this photo, I thought that Zack looked totally cute in a gray "Henley" style t-shirt and beanie. The thing with the new dress code is that it is really open to interpretation. On Facebook, one Orange County (California) store manager commented that she wasn't sure if that shirt violated the rule about "no t-shirts". (The rule is no solid white t-shirts. I'm not sure about solid gray t-shirts). A Henley t-shirt is a specific style of t-shirt and it's listed as acceptable in the new Starbucks dress code. Understandably though, it could cause confusion asking store managers (and other store supervisors or assistant store managers) to distinguish between a Henley and a normal t-shirt. A Henley is characterized by one or two buttons at the neck. My experience has been that it's often long-sleeved and in some kind of textured fabric, but it doesn't necessarily have to be long-sleeved or waffle-textured. Another person commented that it look like someone "off the streets" just started serving coffee, meaning as if any person just walked in the front door and started being a barista.
And here is another example of a shirt without a collar:
As far as I am concerned, all the above pictures look great! They're all great examples of the new dress code!
As I mentioned above, I'd been thinking about doing a follow up article on the dress code for a while, and periodically posting some photos to Facebook. The conversations that came out of dress code photos were totally interesting. What does a shift supervisor do if 3 partners come to work, all out of dress code? The shift made the comment, "What am I supposed to do? Close my store?" And the interpretation of what is a "t-shirt" or what's the right color or not too busy of a pattern is pretty subjective. From the customer perspective, what happens when you notice someone who looks out of sync with everyone else? The consensus was generally that if everything else went fine, you do nothing. Even for myself, when I was working on the Cold Brew with Lemonade article, I got my drink at a drive-thru location near the Starbucks headquarters. I couldn't help but notice that the partner at the drive-thru was wearing an extremely sheer white shirt. The shirt was so sheer, I could clearly see her loud pink bra underneath. However, I said nothing about it and did nothing about it. Everything else was perfect. The partners were friendly. I quickly got my beverage. It tasted great. Just as I dislike it when partners turn into police officers at the register with customers, it's not my job to police Starbucks dress code. If my experience had been terrible, I might have mentioned it in the context of, "on top of it all, I could see the barista's pink bra!" But even then, I'm not sure I would say anything.
The perspective is totally different for partners. Shift supervisors and above do have to worry what their store partners look like. From the perspective of partners I heard conversations like feeling it was totally unfair that one person gets written up for jeans being too light, yet another person gets to wear a shirt that is totally not in compliance with the dress code. (My own personal opinion is that I'm no fan of the barista-sheriff mentality. Even if I were, hypothetically, a store manager, something would have to be way off before I'd think about an actual write-up. I still fundamentally believe that the mission statement of Starbucks encourages both great partner-customer experiences, creating enthusiastically satisfied experiences, and great partner to partner experiences. Just as Starbucks expects that you'll be kind and forgiving and give your customers the benefit of the doubt, so I believe partners should do the same with each other.)
The next photo is of a partner who is wildly out of dress code:
I did not take the photo of the barista in the red sweat pants and halter top. I do not know what store that is. I do know the person who did take the photo (and I don't even want to know what store) so I know it's a real photo and it's a California store. The above photo created tons of conversation. What in the world do you do if a partner shows up to work in that outfit? That is not even close to being in dress code. Do you put that person to work in the back of house? Do you send them home? Do you write them up? (Maybe that would be a write up!) Again, from the customer perspective, I'd do nothing if every other aspect of my experience was great. The conversations that came out of that photos were incredible. There were even conversations about taking photos of people in stores. And that conversation developed and grew too. Frankly, I genuinely believe that our society's idea of when you might end up in a photo is changing and evolving. Whereas 15 years ago, taking that photo would seem totally weird (because you would need a camera) in the year 2016, this is becoming the norm. I recognize that many people don't like this. But just because you dislike it, doesn't mean that society isn't changing around you. I think this area of thinking is in flux. We're not going to reach a consensus here so please don't comment on the actual taking of the photograph.
(As a corollary to the above conversation, I have often said that if you are a partner and you choose to work at certain high profile Starbucks locations such as 1912 Pike Place, the Roastery, maybe downtown Disney Starbucks, perhaps New York's Time Square store, then you should fully expect that you'll be in a million photos.)
Feel free to weigh in. What are you seeing in your stores when it comes to the new dress code?
Thank you to the many people who contributed photos to this article.
Lastly, comments that insult, attack, bait, or otherwise are posted to vex and annoy maybe subject to deletion.