The Starbucks solid red cups have stirred up controversy. You can search #MerryChristmasStarbucks on Twitter (or Instagram) and find that some customers are asking the baristas to write "Merry Christmas" on the iconic cup, when asked for a name to write on the cup. However, if you do a search of #MerryChristmasStarbucks on Twitter you might find more backlash comments than actual people wanting baristas to write Merry Christmas on two-toned ombré red cups!
It's incredibly silly. I have to think that the percentage of people actually offended by a solid red cup is outrageously small. There's more backlash than movement.
Still, a few people must be doing this thing of telling baristas their name is "Merry Christmas." This morning I was at 1912 Pike Place (catching a little cup throwing action) and noticed a young customer pick up a Caramel Frappuccino with the words "Merry Christmas" on the cup. Nothing says "Christ babe in a manger" quite like an extra caramel Caramel Frappuccino.
The Seinfeld addict in me immediately thought of George Costanza. I believe in Festivus!
You can ask your barista to write Happy Festivus on your cup! If there ever was a year for it, this is it!
Seriously, Starbucks has endured for more flack about their cups in the past and what-d0-you-know came out on top! Somehow, ten years ago, Starbucks survived a far worse backlash over the cups during the era of "The Way I See it" on the cups.
It's also great to remember that a plain cup is a canvas for whatever you want to put on it!
You don't need a snowflake or a pointy-nosed snowman to enjoy your holiday - whatever it is you celebrate. Starbucks has never been overtly Christian in their marketing. Embrace the warmth.
It takes all types to make the world go round, but I'm personally shocked that anyone took the position that the plain red cups are indicative of some conspiracy to eradicate Christian symbols from Starbucks. I would bet a lot of money that whoever designed these plain red cups didn't see this controversy coming!
Partners, be sure to offer your "Merry Christmas" customers the chance to buy a pound of Christmas Blend, once it's launched in stores on the 10th!