In the news: Starbucks Partners with Spotify.

This past Monday (the 18th), Starbucks announced their new partnership with Spotify. If you don't know, Spotify is a music streaming application/ software program. It's incredibly easy to use. Open up the app, log in, and use the search bar to find music and stream it. I think somehow I initially stumbled upon Spotify in 2011, when Spotify partnered with Klout, and gave away access to Spotify via Klout perks. I've enjoyed Spotify ever since. (I never even look at Klout anymore. In my book, Spotify will be way more enduring than Klout.).

You can create playlists with Spotify, have followers, and follow others. If you choose to pay for the premium Spotify, there are no ads and a few more benefits. If you're streaming music on the free version of Spotify, every few songs you'll hear an ad, similar to what you might expect with a radio station. The plan is that MyStarbucksRewards members who sign up to pay for the premium Spotify (about $9.99/ month) will earn stars for paying for the premium service.

Starbucks announced that they are entering into a multi-year partnership with Spotify which will allow "Starbucks MSR members unique access to Starbucks music on Spotify, the ability to influence in-store playlists as well as opportunities for Starbucks MSR members to earn “Stars as Currency.”".

CBSnews.com reports that customers will get to act a bit like DJs, or at least suggest music for stores. It appears that the plan is that customers will be able to vote up songs for stores, and/ or make suggestions. Starbucks partners (Starbucks calls their employees "partners") will have that ability before customers and be able to do similar things such as vote up songs and help craft the stores' music programming from "brand-appropriate" songs.

The Spotify official blog says, "Spotify will also include a dedicated section on Spotify featuring new playlists from Starbucks and its most popular music from the past 20 years, available to all Spotify users."

Are you looking forward to this new partnership? I wonder how this will affect the "pick of the week" song that Starbucks has done for years. Starbucks has offered a free music download via iTunes for many, many years. This is not something that I've ever taken advantage of because I'm not a user of Apple products. For me personally, any partnership with Spotify will be far more useful than the old iTunes pick of the week. Having said that, I certainly recognize that the iTune "Pick of the Week" free download is a well-established, popular perk for many Starbucks customers.

Please weigh in!

 

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