At the Starbucks headquarters, on the 8th floor, there is a hallway that has a number of alcoves off of it. The alcoves display products sold at current Starbucks stores, Seattle's Best products, Tazo tea, and a display of Consumer Packaged Goods ("CPG") available all over the world. My understanding is that at one time the little alcoves had doors on them and were conference rooms. When I get the chance to visit the SSC (Starbucks calls their headquarters the "Starbucks Support Center") I definitely tend to linger going up and down this hallway. I always want to take everything in. So today, I thought I'd share a number of photos that I quickly took of the CPG alcove during a recent visit to the SSC on November 11, 2011. A number of the products shown in these photos are international only. I have always wondered what it would be like to try the "Discoveries" ready-to-drink products. The Via Ready Brew in a jar appears to be still a UK only product. In one photo you can see packages of Starbucks Origami Personal Drip coffee, which is a single-use pour over product available in Japan. By the way, CPG includes all the ice cream products too! I wish I had taken a close up of all the kinds of Starbucks ice cream.
Every time I visit the SSC, I am always hosted by a partner, and every visit is probably longer than they expect because they have to pull me out of these little alcove rooms. I didn't have a ton of time, but here are the few pics I took of the CPG alcove.
There is always something to take a picture of at the SSC. In September this year, I snapped a few photos of classic Starbucks tea packaging dating back to the early 1990s. Here's the previous article on the tea: Starbucks Finest Tea. What's your favorite Starbucks thing available in your local grocery store? I do really think that CPG is a fun category. It includes bottled Frappuccinos, Via Ready Brew, Tazo Tea, coffee in grocery stores, and much more. And Starbucks has said a number of times at investor events (quarterly investor reports and conference calls) that the CPG category is only going to grow much bigger. So I would expect more to come to your local grocery store!
Speaking of Tazo Tea, it was recently in the news that Starbucks has decided to relocate the Tazo Tea operations from their Portland headquarters to Kent, Washington. While it sounds like the plan is to consolidate operations, I have to assume that the employees at Tazo are disappointed to leave their beloved headquarters. Where is the Tazo tea stone going to be relocated to? ;)
Enjoy the photos! Talk about anything Starbucks-related. This is an open thread.