CNBC airs a documentary on the coffee industry tomorrow, with a focus on Starbucks Coffee Company, and also Green Mountain Roasters, and it is simply called, "The Coffee Addiction." The program airs Thursday, September 29th at 9PM ET/PT. Another link for more information on this program is here. The documentary has an in-depth look at Starbucks, and includes interviews with Dub Hay, who is the SVP of Coffee and Tea at Starbucks. Dub slurps his way through a lot of coffee every year at Starbucks. The process of "cupping" coffee is a method of tasting coffee, and it is most commonly what professional roasters do to create blends, check quality, and analyze the perfect production roast level. Cupping also involves lots of slurping. You can't be shy about slurping if you love coffee!
CNBC sat down with Howard Schultz and interviewed him about the ups and downs (and ups again) of the business of Starbucks. There is a tiny segment of the interview available through the CNBC You-tube page, and you can view that here:
The interview with Starbucks CEO Howard Schultz was conducted at the headquarters in Seattle, in the new "SODO 8" store which is inside the SSC. It is not open to the public but I do recognize the store. If I were to date when the interview was recorded, I would guess either May or June of this year: one can see Three Region Blend at the registers, and that was a promo coffee sometime this summer. (I don't recall the exact dates of Three Region Blend.)
I recognize that this short You-tube segment of Howard has appeared on other blogs, but still it's quite interesting to watch, so I thought I would share it here. Sadly, I probably won't be watching this documentary, although I think I would enjoy it. I confess; I don't even have cable. I've had the good fortune of listening to Howard speak in person, and I have just a few audio files of him here.
Enjoy the short segment here, and tune in tomorrow to CNBC's coffee documentary.